Application or Mobile WebsiteSome corporations have the financial capacity to have both an application and a mobile website, while other companies face the necessity to choose only one of these two options to create. To make a right choice, companies usually managed by such aspects as: cost, functionality, usability and target audience. Statistics shows that iPhone users give preference to mobile apps. So it is a good reason for mobile software building - to reach out to new customers and retains the existing ones.
Design PossibilitiesNative programs have a lot of useful options to provide a better user experience and make interaction with the software intuitive. The actions and gestures, including swipe, tilt, slide, drag, pitch and more feel so natural and handy, while mobile websites primarily depend on the buttons. Moreover, sites primarily rely on browsers to perform the functions, and it is not always convenient for mobile use. We know how to develop software for iPhone in the way to attract users and get the profit of all possibilities of a iOS app.
BrandingA mobile app allows providing the users with a new positive experience. There is a great chance to create a new branding to present your business in another way, or to improve the existing brand, making it more appealing and up-to-date. Many businesses prefer to change branding when design apps for iPhone because it gives a perfect chance to better express your identity. Moreover, a mobile decision has a lot of customization opportunities - user can adjust it according to their preferences. This makes every user feel special.
NotificationsEmail marketing is considered to be the most widespread method of communication with customers in the modern digital world. But a great number of businesses often abuse sending emails, spamming the customers with dozens of letters. As a result, emails have lost the efficiency and stop being the most useful marketing tool. Mobile design can do a great favor providing notifications to connect with your audience. At your disposal two key types of notifications - push and in-app.
Push vs. In-appApplications for iPhone provide the ability to send nonintrusive instant notifications to promote business and transfer information directly to a customer.
Thus, if you choose push-notifications, you will be able to reach users even when they totally forgot about the existence of an app on their smartphone.
- Push-notifications. The main distinction of push notifications is that they can be sent to the user at any time.
- In-app notifications. The users will receive in-app notifications only when using the app.
Additional OpportunitiesIOS apps provide endless personalization possibilities. You can communicate to the customers based on their location, interests, online habits and much more. A well-made mobile software offers an outstanding personalized user experience. It allows to set up preferences and get customized content.Another considerable advantage of applications is the possibility to conduct analytics, using the special options - to track user engagement and interaction, provide them with personal recommendations and also optimize the software on the basis of this data.
Personalised ContentMoreover, GPS technologies enable iPhone apps to identify user location and offer specific content on the go. Such personalisation not only creates the positive user experience but also can boost conversion rates. Statistics shows that personalized offers encourage customers to contact you and make a purchase.Our experts have a vast experience in promotion and will help you plan and initiate the campaign in the best way possible.